Opening Stuff:
There were several good reader comments on yesterday's "purity of a real Chocolate Chip cookies" Tid -- from "must have walnuts" to "I use extra vanilla". But perhaps the best was from a good reader who said his neighbor added chocolate flavored vodka to the Tollhouse mix. "Zowie was his only word. I think he took a nap for the rest of the day.
The media people are wondering a week before the big Primary voting day here next week in RI where all of the normal, big advertising dollars went. Duh: There are no opponents to Obama. Romney is the de facto nominee and the remaining Repub players have no money anyhow. And, even if there was a couple of GOP possibilities, there aren't enough Republicans left in RI to warrant a mass media blitz.
Note To Newspapers: Internet advertising revenue hits record $31 Billion in 2011. Vodka laced chocolate chip cookies anybody?
It didn't take very long for Romney to make up that 12 point gap, did it? It seems to say that polls probably really won't count for much til July or August.
The Question:
Advertising on line just continues to go crazy. The advent of smart phones is really kicking it up through new, dizzying heights. What business sectors are the biggest online advertisers?The Headlines:
--Stock Markets Flat; New Unemployment Benefits Data Came In Higher Than Estimates; Rumored French Debt Downgrade; Better Than Expected B0A And MS Earnings Can't Overcome Negative News.--India Tests Nuclear Capable Missile That Can Reach China.
--New Series Of Bombs Throughout Iraq Kills 36, Injures Several Hundred.
--Europe Rescue Plan Faltering; Cash Strapped Britain Says No More Contributions To IMF Crisis Fighting War Chest; Fund Currently Has $320 Billion..
--Norwegian Mass Murderer Says He Would Do It Again.
--OWS Movement Says It Will be Making It's Noise At 36 Shareholder Meetings This Year; First Meeting Will Be Tuesday At Wells-Fargo.
--DOD Apologizes Again For Unacceptable Actions By A few.
American Idol: Who entertained me most last night? Well, Skylar just makes me smile. And Holly was very good two times. Phillip was good, but Colton was lackluster. Elise can sing, but did she connect? Joshua is, frankly, always enjoyable, but does he have the fan base. And of course Jessica. The girl can sing and her second effort last night was maybe the best, most professional of the evening. The tough thing tonight is that two must go. Somebody very good can easily be one of them, because I believe this year's final seven is far better than last year's final two!. First, I think Elise will be one of the two to go. Skylar deserves to stay and she has the big country crowd. I think that Holly has a bigger fan base than many of the others. Based on last night, Colton should be the other one (Remember I picked Colton to win it all.). But he and Phillip have the cute boy vote. So that leaves Joshua and Jessica. It could be Joshua and Elise hitting the bricks tonight. The best talents -- Jessica, Colton, Phillip, Skylar, Joshua, Elise and Holly in that order. Although, Holly has a helluva powerful voice. This is the toughest year I have seen.
Burger King is in trouble as Wendy's has passed them by in sales. However, I always thought BK's food tasted better than both Mac And Wendy. So, I gotta believe that the dreadful mascot King with the gigantic head gyrating around the screen in stupid situations with almost implausible antics has been the problem contributing to the decline. It just had to scare away the folks. Just as American Idol voting is not always about the best singer winning, the Fast Food wars aren't about the best food drawing the customers. It's always about who seems inviting; warm and cuddly. That's where people go.
The staffers at NBC are less than happy with the presence of Chelsea, according to a number of media reports. And it isn't just the ram down your throat celebrity hiring aspects and resultant jealousies. Co-workers say she just isn't that good, and accommodations are often made just to get her through her laborious pieces and on screen. She is probably a nice, very smart woman, but like with some athletes turned announcer, it's a new world and what you accomplished elsewhere and who you know doesn't really mean much when you have to perform at a high level.
Camera phones have the power to destroy the world because brainless people push the buttons.
JC Penny ads are drawing people into the stores, but it appears what's in the aisles and on the shelves isn't holding them there...or bringing them back. This is a classic marketing misstep -- promising and not rewarding.
I'd say selling Berkshire-Hathaway stock yesterday is a bit premature, and typical of hysterical over-reactions in the country today. Buffet has "Stage One" prostate Cancer and the probably access to the best medical people and facilities in the world. However, it does raise the question of the power of B-H to succeed in the future as it has in the past without, someday, the one acknowledged guru at the helm.
I was driving to Philadelphia one day for a biz meeting in the early 60's and at one of the a Turnpike food plazas I stood behind Dick Clark and another guy with him who buying candy bars and sodas. Clark was a Philly/NYC commuter in those days too. That was at the beginnings of career, and he was still racing to keep the phenomena alive and growing. He did quite well indeed, and certainly had a lot to do with the success of many musician's careers. Personally, he wasn't that important to me, despite all of the nostalgic press you read about the fifties. Seemed like a nice guy, though.
Real Estate Deal of The Week: $87 Million, Pelican Road North, Newport Beach Cal Mansion with 17 car garage, gold leaf ceilings, horse stables and lake could be a steal at $37 Mill. Sharpen your pencils. Eat vodka laced chocolate chip cookies.
Almost Near: Epilogue.
Tommy Lambert looked to the sky, and smiled at the comfort in his words for Sam:
The world is vast, full of the beauty of God's majesty.
The caressing forests, the calming seas, the endless sky.
The creatures that roam the lands; That care for each other.
There are no creatures as beautiful and delicate as you.
Yet, always lurking neath cool waters and flowered fields,
Is the unknown; the sudden black that mars the white.
The veils of gray that block the yellow rays of the sun
The life that dries; The minds that thirst, the petals droop.
I have been your sun and I will be your warmth again.
I have been your calming seas, and I will surge for you again.
I have been your cooling pools. I will wet your thirst again.
I have been your comforting arms; you will run to them again.
Enjoy what you have; I will always be in your mind.
Tommy sat. All was perfect in his world. Samantha would return again.
The Answer:
Number one is General Merchandise advertisers. Surprisingly, at least to me is Real Estate! Number three is Automotive. After that we have Finance and Food. In just two years I expect the online numbers to be equally amazing in their dominance.But honey, I saved $50 Million!
Well, today ended the third novel written in the Tids. I think it turned out pretty well. But, I have learned a lot since I wrote the first one "The Tie That Binds." I'm in the process of re-writing #2 "Through the Same Eyes", and it is amazing how you can make something your though was complete, much better. First you have to break out of the past, not cling to things you like, that could improve. It is a wonderful and rewarding exercise. It just is proving to me that there are enormous opportunities in this world to learn something new, even when you think you know it all. Now I have to think of another novel for the Tids. Life is never easy.
Now...if I could only solve that typo problem.
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